In addition to having a solid plan for your parish appeal, it is equally important to implement activity that continues to educate yet gain the attention of new donors. Here are some helpful tips to assist in a successful parish Bishop’s Annual Appeal.
The power of prayer creates a unified strength that should always be
encouraged and never underestimated. Our goal is to hand on the treasure of
our faith to the next generations. All we do in the parish and diocese are means
to the end of accomplishing this mission. Ask prayers that we rise to the
Review, Evaluate and Plan
Review your parish BAA results from last year, evaluate all approaches that were taken, determine ways to improve results and create a plan that will achieve your parish goal. Share that plan with your parishioners. If your parish failed to reach your goal, ask for help. We can provide additional support for any parish that needs it.
Offer EVERYONE the Opportunity to Participate
Do not decide what your parishioners will or will not financially support. Give them a chance to
make their own decision. The best way to do this is through a strong, in-pew education and ask.
If you don’t ask, donors will not give. Everyone likes to be asked. A donor does not know what you want, need or what is expected until they are asked.
Include Youth, Parish Ministries & Parish Staff
Being part of the BAA for your parish draws these important ambassadors into the participation in
the life, mission and work of our Catholic Faith Community. Parishes that get over 45% participation rates tend to reach their goals.
Know the Facts
Be sure that everyone sharing the good news of the physical, educational and spiritual programs of the Bishop’s Annual Appeal is speaking with factual information.
Target a Specific Amount
Don’t generalize gift giving. Mention pledge options to maximize your offer. Donors appreciate knowing what is expected of them. Research the average gift for your parish last year, and challenge those below that level to meet it. Challenge those who give above it to raise their sights higher. Keep your sights high, and don’t seek the lowest gift option first.
Make Your Pledge First
As a faithful parish leader make your own gift/pledge first, leading others to support the Appeal by your own example.
Keep a Positive Attitude
This is a parish appeal and a positive approach to its objective and overall importance to your parish should remain sincere and upbeat.
Informative Parish Announcements
Bulletin and pulpit announcements each week regarding the Appeal are essential. Be short, informative and grateful.
There is no substitute for genuine gratitude and affirmed progress.